The whole basis for online sweepstakes events is to give exposure to a company. It should either showcase their product or brand. These can be either physical products that a company is trying to become branded for, or a service. Either, option can utilize an online sweepstakes to gain exposure to further their brand in the minds of consumers. The whole basis of advertising is to have a prospective customer think of them when they realize they’re looking for that product. They want them to think of them first.
The best way to lure prospective customers to your brand is through the offer of a gift, bribe, something free. The online competitions method of advertising does just that. The online customer enters the online sweepstakes and even if they don’t win, they’ve been exposed to that company. This legitimate marketing method is an excellent way for a company to get their foot in the door by means of an ethical bribe.
There are many reasons why deciding to have your company do an online sweepstakes would be beneficial. In addition to building exposure, a company could use an online sweepstakes to build up the amount of prospective clients. When a person decides to enter a sweepstakes, in most cases they are asked to fill out an entry form. This form will contain, name, address, phone, e-mail and more. They are now in your company’s system as a prospect. This is a perfect way to get permission to market to them.
The other great advantage of using online sweepstakes for advertising is that it will build a relationship with potential customers. When marketing to consumers building a relationship is what makes the sale. If they don’t trust your company they won’t buy. So building a relationship and building trust via an online sweepstakes is a great tool to consider in your marketing handbag of tools.
